Forget the old playbook. Men on Pinterest aren’t just here to browse. They’re here to evolve. And they’re doing it with intention, clarity, and a surprising amount of style.
For the first time, Pinterest released a full trend report focused exclusively on how men are using the platform. Gen Z men are joining in record numbers, and they’re reshaping what masculinity looks like online. Our data shows that more than one-third of Pinterest’s global audience now identifies as male — and what they’re doing here speaks volumes.
A More Positive Space, A More Confident Man
Pinterest isn’t noisy. It isn’t performative. It’s a platform that gives space to think, explore, and grow — without the chaos. According to audience insights platform GWI, nearly half of men in the U.S. believe that social media negatively impacts mental health. On Pinterest, they’re choosing something better.
Here, men are building workout routines, curating aesthetics, and exploring mindful parenting. Searches for “smart parenting” are up 125%. “Milestone pictures”? Up 415%. These aren’t passive scrolls. These are purposeful saves.
Loyalty Runs Deep
Men on Pinterest don’t just like brands. They research them. They commit. Nearly half of Gen Z and Millennial men on the platform say they’re loyal to the brands they love — and they’re taking their time before buying. They’re not impulse shoppers. They’re strategic.
And they’re not afraid to lead the way. GWI reports that almost half of Pinterest’s male users identify as first adopters and risk-takers. That energy shows up in the data — from bold style searches to next-gen tech to niche wellness trends.
Pinterest Man
To meet the moment, Pinterest is launching Pinterest Man — a dedicated space for men to explore what’s next in style, fitness, wellness, and lifestyle. From off-platform buzz to product drops, it’s a curated destination designed to inspire action.
Wellness, Rewritten
Men are diving deep into physical health and functional wellness. And they’re going beyond the gym.
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Searches for “Pilates outfit” are up 300%
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“Rock climbing aesthetic” is up 95%
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“Hydration” and “electrolytes” are both trending up over 40%
Fitness is getting redefined, and Pinterest is where men are exploring what it looks like on their own terms.
Self-Care Looks Good
Modern masculinity is taking care of itself. On Pinterest, that means better hair, better skin, and a willingness to explore what makes you feel confident.
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“Healthy hair routine” is up 45%
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“Dry skin care routine” is up 45%
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Even “male makeup” and “male nail art designs” are seeing significant increases
Style, wellness, and grooming aren’t separate categories anymore. They’re part of the same self-expression.
The New Style Codes
Fashion remains the #1 category for Gen Z male users on Pinterest. And the looks trending now say a lot about where men are headed creatively.
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“Older brother core” is up 95%
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“Goth guy outfits” and “vintage grunge” are both surging
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Jewelry, facial aesthetics, and personal expression are driving new fashion subcultures
They’re not just getting dressed. They’re building identities.
High-Tech, Future-Focused
Pinterest’s male audience is tech-savvy and financially focused. GWI calls them “tech confident,” and the searches reflect it.
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“3D printer designs” are up over 1200%
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“AI video” is up 800%
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Searches for “investment app” and “budget planning” are rapidly growing
This is a generation thinking ahead, building businesses, and curating smart digital spaces along the way.
Real Life, Pinned
From fatherhood to home decor, men on Pinterest are creating a future that fits their lives — not someone else’s idea of what it should be.
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“Game design” and “League of Legends characters” show momentum among Gen Z
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Millennials are saving modern metal furniture, chrome aesthetics, and parenting ideas
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“Daddy and son” searches are up 415%
It’s not about trends for trend’s sake. It’s about meaningful moments.
Masculinity, On Their Terms
What we’re seeing is a cultural shift — subtle but powerful. Pinterest is where modern men are showing up to redefine what confidence looks like. Not louder. Not tougher. Just smarter, clearer, and more authentic.
And if your brand isn’t speaking to this audience? Now would be the time to start. Captivora can help with that, let's chat.
